Lulu Avenue™ is a direct sales jewelry company established in 2011 by Charles & Colvard, a publicly traded company based in Morrisville, NC. Lulu Avenue is the only direct seller that offers Moissanite®, a brilliant jewel created and patented by Charles & Colvard which was previously only offered at wholesale to the jewelry industry. Lulu Avenue calls Moissanite ‘’a girl’s new best friend…and the intelligent alternative to a diamond.’’
Lulu Avenue’s product line includes exclusive designs by celebrity designer Frances Gadbois, of the JudeFrances fine jewelry line. JudeFrances offers versatility with on-trend leather wraps, bracelets and Frances’s renowned interchangeable collection of pendants and charms.
At Lulu Avenue Trunk Shows, guests can try on rings, necklaces, earrings and bracelets embellished with Moissanite gemstones, as well as the exclusive LuLu Avenue by JudeFrances line featuring crystals and colored stones including turquoise, coral and pearl. Hostesses of Lulu Avenue Trunk Shows receive a minimum of 20% of retail sales in free jewelry and the opportunity to purchase more pieces at half-price.