Source: Wine.co.za 7/13/2006  

Multilevel marketing welcomes wine

USA: Modeled after the Tupperware home marketing concept, The Traveling Vineyard, an in-home wine marketing and tasting division of Geerlings & Wade, relies on a network of about 1,500 independent consultants who conduct 90 minute in-home wine tastings. The wines are sold exclusively through Geerlings & Wade, a direct wine marketer. The company operates in 25 states and said it reached 150,000 potential customers through 20,000 tastings in 2005. The Traveling Vineyard division brought in almost 50 percent of Geerlings & Wade's total 2005 sales, according to Gordon Romer, Geerlings & Wade's CEO.

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Related The Traveling Vineyard News

  • Traveling Vineyard Releases Second Charity Wine
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  • Traveling Vineyard Wines Awarded Eight Medals
    Ipswich, MA, February 28, 2014 -- The results are in and eight wines from The Traveling Vineyard portfolio have been awarded an array of gold, silver and bronze medals by The Beverage Institute.The Chicago- based Beverage Insti...  Read More...
  • Traveling Vineyard Wins Digital Media Award
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  • Traveling Vineyard Achieves Stellar BBB Rating
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  • New Traveling Vineyard Wine Will Help Support LBBC
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