Tahitian Noni Press Release
Committed to Science and Quality from Day One
Approval procedures for Novel Foods take time, money, and require significant scientific research assuring the safety of the product in question. It is not uncommon for an application to take five years or more being reviewed, before approval is granted.
Kevin Asay, Tahitian Noni International's Managing Director in charge of Regulatory Affairs and Quality Assurance, says: "14 years after the founding of our company, we are in a position to compete with Danone in the category of approved Novel Food applications. We take pride in this achievement and are confident that it stems from our commitment to science and quality from day one."
Noni is now a Full-Fledged Novel Food
With this third approval, Tahitian Noni International now holds Novel Food approval for all food categories relevant to their wide variety of products. In 2003, the first approval was issued for the use of noni juice as a novel food ingredient in Tahitian Noni(TM) Original, then marketed as Tahitian Noni(TM) Juice in Europe. This approval was followed in 2008 by the authorization of noni leaves as a novel food ingredient for the preparation of other products, including tea. This latest approval now gives Tahitian Noni International the ability to use noni concentrates and noni puree in products as well.
Currently, Tahitian Noni International is focused on the worldwide product launch of its new product line of Tahitian Noni(R) Bioactive Beverages(TM) introduced in the USA at the end of February 2010. A graduated launch in Europe is scheduled to start at the end of May 2010.
Related News
-
Tahitian Noni Announces Seven New Fit Supplements
PROVO, Utah, Mar 22, 2012 -- Tahitian Noni International (TNI) just announced the release of seven new Fit Body Composition Supplements: Fit Artery, Fit Bone, Fit Eye, Fit Heart, Fit Joint, Fit Menopause and Fit Prostate. Each product has been specially formulated to address specific needs and has b... Read More...Tahitian Noni International Wins Telly Award
PROVO, UT--(Mar 14, 2012) - Tahitian Noni International (TNI) announced that its video work has been selected to receive a 2012 Telly Award. The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions. The 33rd Annu... Read More...Tahitian Noni Announces Most Successful Product Launch in Company History
PROVO, Utah, Mar 08, 2012 -- Tahitian Noni International (TNI) just announced its most successful product launch in company history--even more successful than the launch of original Tahitian Noni Juice in 1996. There is a worldwide demand for real, scientifically validated, bioactive solutions to to... Read More...Tahitian Noni Releases Two New Products
PROVO, Utah, March 2, 2012 -- Tahitian Noni International (TNI) announced the release of Defy early in 2011. Defy is a revolutionary biotopical age intervention system designed to help reverse the top signs of aging. The line includes the Defy Face Lifting Night Cream, Defy Age Erasing Serum, Defy R... Read More...
