Source: NPI Center 4/24/2007

Reliv Announces New Partnership

MINNEAPOLIS - April 24, 2007 - Humanetics Corporation & Reliv International recently announced their new partnership with the launch of the Slimplicity™ Weight Loss System, which includes 7-Keto® to increase metabolism and burn fat. The Slimplicity™ Weight Loss System includes Slimplicity™ Accelerator capsules, a combo product with appetite suppressant, fat burner/blocker and metabolism booster ingredients and Slimplicity™ Meal Replacement, a nutritionally balanced meal replacement shake.

7-Keto (3-acetyl-7-oxo dehydroepiandrosterone) is a naturally occurring substance produced by the body in the adrenal glands and its production declines with age. It is a non-stimulant, thermogenic agent that is clinically proven to increase metabolism and promote healthy weight loss. 7-Keto works naturally with the body to enhance the activity of three thermogenic enzymes - Glycerol-3-phosphate dehydrogenase, Malic Enzyme & Fatty Acyl CoA Oxidase. The up-regulation of these three key fat burning, thermogenic enzymes results in a higher metabolic rate and clinical studies have shown that administration of 7-Keto increases metabolism by 5.4%, promotes weight loss without stimulants and produces 3 times more weight loss than diet & exercise alone. Two independently conducted clinical trials support the effectiveness of 7-Keto for weight loss. Both trials were double-blinded and placebo-controlled, and have been published in peer-reviewed journals.

A recent study in the Annals of Internal Medicine reported that 90% of men and 70% of women will eventually become overweight. And globally, the World Health Organization predicts that by 2015, there will be more than 1.5 billion overweight consumers, incurring health costs beyond $117 billion per year in the US economy alone.

"Weight loss and weight management continue to be a huge health concern and social issue for American consumers," says Dr. Carl Hastings, Vice Chairman of the Board and Chief Scientific Officer, Reliv International. "In fact, Americans' weight concerns are causing serious problems to the present and future health of this country and because of this, Reliv has made a commitment to developing high quality, scientifically-supported products that will effectively address this need. Our scientists have integrated the latest nutrition research into products that are scientifically advanced, nutritionally complete and synergistically balanced to optimize potency and effectiveness," says Hastings. "And formulating with quality, scientifically-proven ingredients like 7-Keto only furthers our commitment to offering consumers the best products available."

"Reliv International is a strong partner for us and it's exciting to work with a progressive company that can take 7-Keto in new directions," says Scott Steil, VP of Sales & Marketing, Humanetics Corporation. "Working with companies like Reliv, that use solid science to drive their product development process, ultimately provides consumers with a safe, efficacious product that will help them achieve their goals. This gives Humanetics an excellent opportunity to showcase the metabolism-boosting, fat-burning properties of 7-Keto in a breakthrough formula like the Slimplicity Accelerator," says Steil.

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