Source: Business Wire 3/12/2008

LifeVantage Expands Global Marketing Initiatives

LifeVantage Corporation (OTCBB: LFVN) announces that Jan Strode, prominent industry expert, advisor and strategist to companies ranging from start-ups to Fortune 100 companies on the topics of marketing, communications and sales, and Peter Baloff, nationally recognized creative consultant, have joined forces with LifeVantage, the maker of Protandim ( to spearhead creative, marketing, and national public relations efforts. Protandim is the patented nutritional supplement that is clinically proven to slow the progressive rate of aging by increasing the body's natural antioxidant protection at the cellular level.

David Brown, President and CEO of LifeVantage commented, "Jan and Peter bring proven track records and unparalleled expertise to our creative, marketing, and communications agendas. Peter's acumen in brand building, marketing, and sales, together with Jan's proven success in leading early stage companies to rapid growth and high visibility, will move the LifeVantage team to a whole new level. We are extremely excited to partner with both individuals in the continued growth, expansion and success of this company."

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