Source: Press Release 8/8/2013

Youngevity International Announces Acquisition of Heritage Makers

Thursday, Aug, 8, 2013; - Youngevity Essential Life Sciences, a wholly owned subsidiary of Youngevity International Inc., announced today that it has entered into a definitive agreement to acquire certain assets and assume certain liabilities of Heritage Makers (, a key player in the direct sales personal publishing industry. Heritage Makers received the attention of Oprah Winfrey by being chosen for Oprah's exclusive O List of great gifts.

As a result of this business combination, Youngevity distributors and customers will have access to Heritage Makers' remarkable web-based publishing software, which allows consumers to personally design heirloom quality photo books, cards, calendars, posters and other prinTed Keepsakes that document the priceless relationships, memories, events and experiences of life. Heritage Makers' distributors and clients will gain access to more than 500 high-quality, technologically advanced products offered by Youngevity, including nutritional products, sports and energy drinks, health and wellness-related services, lifestyle products (pets, spa and bath, garden), gourmet coffee, skincare and cosmetics.

Dave Briskie, Chief Financial Officer of Youngevity International, said, "This strategic acquisition truly exemplifies the uniqueness and power of our business model. Heritage Makers' unique products will be embraced by our extensive network of distributors and customers while we simultaneously introduce Youngevity's extensive product line to over 2500 Heritage Distributors and the Heritage Data base which includes over 350 thousand clients."

"We are proud to be joining with the Youngevity family of quality nutritional and lifestyle brands," commented Patti Gardner, President of Heritage Makers. "It's our vision to empower women to reach their dreams and become financially free as they make a positive difference in the lives of others through sharing Heritage Makers products. This alliance with Youngevity should allow us to accelerate that vision and offer our consultants (distributors) the option to represent additional products that contribute to health, wellbeing and quality of life."

"We proudly welcome Heritage Makers to the Youngevity family and we anticipate an enthusiastic response as we provide our distributors and customers with more high quality product and service offerings," said Steve Wallach, Chief Executive Officer of Youngevity International. "Since we became fully reporting earlier this year we set our sights on re-energizing our acquisition strategy, and with a strong pipeline of opportunities we are confident that Heritage Makers represents only the beginning of the acquisitions we hope to complete this year."

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