Source: Press Release 1/19/2016

ViSalus Launches Vi-Shape Superfood Shake

LOS ANGELES, Jan. 19, 2016 -- Built on a decade of science and a heritage of over 3 million health transformations, ViSalus launched into 2016 by debuting its first premium superfood product, Vi-Shape® Superfood Shake. This vegan, kosher, lactose-free* and gluten-free Vi-Shape Superfood Shake formula combines hand-selected superfood ingredients for densely-packed nutrition and superior health benefits. This complete meal replacement is packed with 17g of plant-based proteins enhanced with probiotics, prebiotics, digestive enzymes, all 9 essential amino acids, 25 vitamins and minerals, omegas, and an excellent source of fiber.

With nearly nine in 10 Americans interested in learning more about foods that have health benefits beyond basic nutrition1, ViSalus developed its first plant-based protein shake that is non-GMO, with no artificial colors, flavors, sweeteners, preservatives, trans fats, cholesterol, wheat, or soy - Perfect not just for those with personal diet preferences, but for anyone seeking the best in total body nutrition.

"Vi customers know plant-based proteins and fiber are good for them, so we went above and beyond to create our first 'superfood' meal to deliver these benefits with superior ingredients, plus more," said Blake Mallen, ViSalus Co-Founder and President. "I am proud to bring this product to market. The Vi-Shape Superfood Shake has the nutrients of a well-balanced meal and tastes delicious. It really is the perfect meal… in every glass!"

Superfoods consist of three main components-antioxidants, nutrients and fiber. Antioxidants help protect the body by supporting a healthy immune system, muscles, bones and skin. Nutrients in most superfoods supply key vitamins and minerals shown to be lacking in many American's diets. Fiber aids digestion, improves the absorption of needed nutrients and increases a feeling of "fullness."

"We're providing better meal options using better ingredients with the Vi community in mind - so reaching their weight loss or fitness Challenge goals is not only simpler but smarter," said Mallen.

*When used with dairy-free milk.

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